Here are some examples of the way smart organisations and smart people are changing and thus how the rest of us need to change if they are to thrive in the digital economy.

• People are more critical than ever to organisational success. However attractiveness to employers is driven by expertise-inspired creativity rather than obedience-riddled competence.

• People build their careers around what the market needs rather than pursuing the relative comfort of a management role. Being an expert means that they are their own harshest critic and thus do not need the stimulation of a line manager to perform to their highest potential. Technology plays a key role in that people have ready-access to career developing online content and so do not need management permission to learn via off site training courses and the like. Thus the need for traditional management is dying out.

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