Megatrends are macroeconomic forces that are shaping the world. They are factual and often backed by verifiable data. By definition, they are big and include some of society’s biggest challenges—and opportunities.

The concept of megatrends is not new. Companies may call megatrends by different names, but most companies have organized their strategy in some way, shape, or form around them.

Business strategy in light of global megatrends

Over the last few years, we have observed that many of our clients have been studying global megatrends, and they’ve been adjusting and refining their strategies in light of them. Those clients are driven not only by short-term bottom line performance but also a desire to ensure their company remains relevant for the long term. Said differently, if you’re not taking advantage of opportunities provided by the megatrends, you run the risk of becoming irrelevant to a large part of society.

In the pages that follow we provide:

  1. A summary of the five megatrends as we have described them
  2. Potential implications to management teams, directors, and other stakeholders

At PwC, we see many of our clients already adapting to the megatrends. We are optimistic about the future of business, and we believe there can be more examples of success than failure.

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Do you think PwC have identified the right megatrends? How are these megatrends affecting your workplace? Share your comments below!

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