This report explores future automation and creativity in the UK and US workforces. We find that creative jobs will be much more resistant to automation than most other jobs.

Key Findings

  • 21 per cent of US employment is highly creative – that is, has a probability of more than 70 per cent of being creative
  • These creative occupations include artists, architects, web designers, IT specialists and public relations professionals.
  • Relative to the United States, the UK has a higher fraction of creative employment, constituting around 24 per cent of the workforce.
  • Given the broad concept of creativity adopted in the analysis, our estimates of creative employment are, as expected, bigger than official estimates.

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