McKinsey & Co notes that the world has been radically transformed since the commercial internet emerged a quarter-century ago, offering ten insights helping to frame the digital journey.

Countries, sectors and CEO’s face an increasingly complex world characterized by the diffusion of new digital technologies, affecting productivity performance while causing disruption. In this world, the rewards for success and the penalties for failure are ever greater.

McKinsey & Co draws on extensive research on digitization that has looked at the importance of more inclusive infrastructure to broaden access to these technologies and at the emergence of new families of digital technologies including social media, enterprise 2.0, big data, and artificial intelligence (AI), and how these technologies are being diffused and affect economies, sectors and firms.

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