This report by the Harvard Business School explores how companies can transform their talent model—and business strategy—by using digital talent platforms to access highly skilled freelancers in the future of work.

The right talent, in the right place, at the right time, is the equation for success in today’s world. In an era of technological change, demographic shifts, and economic uncertainty, companies can enhance their ability to compete by building a flexible work model. Their adaptable approach to talent can be a dynamic force that improves their competitive strategy. A few leading companies are rethinking their entire approach to finding and using talent. They are embracing more flexible, blended workforce models, where they can expand or contract their access to specialised, highly skilled workers, as and when needed. The proliferation of digital technology platforms in the last five years has allowed companies to experiment with hiring freelancers and, in the process, create a new “on-demand workforce” model.

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