McKinsey & Company share their latest perspectives on the coronavirus outbreak, the twin threats to lives and livelihoods, and how organisations can prepare for the next normal.

Change accelerates under pressure, as illustrated by the last year and a quarter. This week, McKinsey drilled into numerous changes that have reset the context for companies, employees, and societies. McKinsey experts analysed changes to consumer profiles in Asia, the consequences of women’s exodus from the workforce, and why more than 70 HR leaders believe this is a new era for their profession. Our author interview this week suggests a way of getting a handle on the ever-morphing human landscape: we all need to become anthropologists, skilled in recognising the cultural patterns around us.

Half of global consumption growth over the next decade will come from Asia, according to research from the McKinsey Global Institute. Falling poverty rates, rising incomes, shrinking household size, ageing populations, and more women earning more money are all factors reshaping Asian consumer trends. Those who wish to sell to these consumers need to understand factors including their growing interest in sustainability, Asian brands, and new forms of ownership. There are other trends to keep in mind, such as inequality growing and likely exacerbated by the pandemic…

Click here for the full report

Comment