In this report from Edelman, employer trust emerges as a crucial theme in an era of declining trust in institutions. Employers stand as exceptions to this trend. Younger employees influence older colleagues, redefining work meaning and management dynamics. Individuals seek meaning in the workplace and demand that employers match their values with their business practices. Additionally, the report emphasises the importance of action over words, particularly in a diverse, politically charged landscape. It underscores the importance of prioritising deskless employees, urging transparency and personal engagement to build trust, recognising their pivotal role as brand representatives to customers.
The meaning of work has shifted, and employees across generational divides are demanding a reset. While trust in “my employer” is higher than any of the four main institutions, employees are expecting more and their influence in the workplace is rising.
Our latest research reveals that employees want employers to commit to action on societal issues, leverage voices within the organization that employees already hear, and embrace the employee base as information amplifiers.