The latest Edelman report surveyed 32,000 people across 28 countries, finding that while business is the most trusted institution to ensure innovations are safe, understood, beneficial and accessible, most institutions are not trusted to introduce innovations to society. The report recommends that CEOs need to safeguard jobs and take a stand on emerging ethical concerns, with data revealing that 62% of employees expect CEOs to manage changes occurring in society and speak publicly about issues such as job skills of the future (82%), ethical use of technology (79%) and the impact of automation jobs (78%).

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